LinkedIn Ghostwriter
I turn founders
into LinkedIn
thought leaders.
DTC fitness & wellness founders. You didn't build a brand just to stay invisible.
The problem nobody talks about
You keep telling yourself you'll post a hundred times this week.
Then Q4 planning happens. A supplier issue. A launch. A fire to put out.
Another month passes. Your competitors are everywhere on LinkedIn. Investors are following them. Podcasts are inviting them. Other brands are collaborating with them. And your profile? Crickets.
You don't have a content problem. You have a time problem.
You know LinkedIn matters. You just don't have the 5-10 hours a week it takes to show up consistently, sound like yourself, and actually move the needle. That's where I come in.
Why LinkedIn and not Instagram or TikTok?
561%
more reach from founder accounts than company pages
84%
of investors research founders on social media before meetings
1%
of LinkedIn users post weekly. 9 billion impressions up for grabs. Standing out has never been easier
Your story, your expertise, your takes. That's what gets traction on LinkedIn. No dance trends required.
Free LinkedIn Profile Audit
I'll review your profile and tell you exactly what to fix. No strings attached.
Book your free auditThe proof
310,000+
total impressions on my own LinkedIn in 2025
180,000+
impressions on a single post (1,700+ likes)
11.1%
sign-up rate from one LinkedIn post promoting a live event. Industry benchmark is 2-5%
The 'LinkedIn Baddie Challenge'
When I was working in-house at a tech startup, I created a challenge for the whole team. I taught everyone how to write hooks, structure posts, and work the algorithm. Every quarter, whoever got the highest impressions won an Airbnb for the weekend.
770,200+
combined impressions
12,000+
total likes
5,000+
cumulative follower growth
Over 9 months, across 4 individuals in the team, including the founder.
How it works
01
Discovery Call
15 minutes. I learn about your business, goals, and the opportunities LinkedIn can open for you. No pitch, just conversation.
02
Voice Capture
I interview you for 45-60 minutes. We mine your stories, opinions, and hot takes. I capture how you actually talk, not how AI thinks you talk.
03
I Handle Everything
Content calendar. Writing. Revisions. Scheduling. You review and approve. I publish. That's it.
What's included
Monthly Deliverables
- 12 LinkedIn posts per month (3x weekly)
- Voice capture calls to authentically capture how you speak
- Content pillar strategy aligned to your business goals
- Engagement strategy around posting times
- Monthly performance snapshots
- Revisions until it sounds like you
One-Time Setup (Month 1)
- Full LinkedIn profile optimisation
- Banner and headline recommendations
- About section rewrite
- Featured section strategy
Why me and not an agency
I've done the work.
310K+ impressions on my own content. Posts that hit 180K+ views. I don't just teach theory. I execute what works.
I specialise in fitness and wellness.
No generalist fluff. I understand DTC unit economics, wellness industry trends, and what your audience actually cares about. I compete in Hyrox, train Muay Thai, and spent a year doing a different physical challenge every month. I'm in this world, not learning it.
I created the 'LinkedIn Baddie' framework.
A system I ran at my last company where every team member built their personal brand. When we hit milestones, multiple people posted simultaneously. Different audiences. The reach compounded.
I've ghostwritten for DTC founders.
I grew a wellness founder's LinkedIn from ~600 to 2,000 followers in the first year. She's now approaching 10K. The content I put in place led to partnerships with Nike, Spotify, and Meta. All organic inbound.
What people say
"It's been life changing having Vanessa on board. Her passion, enthusiasm, and willingness to learn is incredible. Her attention to detail is second to none. She goes above and beyond to get things done, which is exactly what you need in a small growing team. Vanessa is a gem."
Kaew Suppamas
Founder & Brand Lead, Leafage
"Vanessa was a valuable part of the team and played a key part in community management, business development, and marketing. She truly got our customers and their pain points, always bringing fresh ideas to the table. Her positive energy and attitude make her a real joy to work with."
Cecilie Olsen
Head of Partnerships & Content, PR Dispatch
"I knew from the moment we spoke she would be a great asset to our dynamic team. She's determined to succeed, passionate about implementing new ideas, and always striving for more. Her enthusiasm for both work and life is infectious."
Hannah Smart
Operations, Strategy & Business Development
Investment
£700/month
Your time is worth £200-500/hour. Five hours a week on LinkedIn content = £4,000-10,000 in opportunity cost per month. I take that off your plate entirely for £700.
What you get
12 posts per month. Voice capture sessions. Content strategy. Profile optimisation. Engagement strategy. Monthly reviews.
What you don't get
Generic templates. AI slop. Posts that sound like everyone else.
No contracts. No retainer lock-in. Cancel any time.
Questions you might have
How do you capture my voice if we've never met?
The voice capture call is everything. I don't send you a questionnaire and disappear. I interview you like a journalist, mining your stories, opinions, and the way you naturally phrase things. Most clients say the first draft sounds more like them than what they'd write themselves.
What if I don't like what you write?
You approve everything before it goes live. We'll dial in your voice in the first few posts, and by month two, revisions are minimal. If something doesn't feel right, we fix it.
How long until I see results?
Month 1 is about establishing systems and nailing your voice. By month 3, you'll see engagement trends and inbound interest. LinkedIn is a long game, but it compounds faster than you'd expect.
What do you need from me?
One 45-60 minute voice capture call per month, plus 10-15 minutes to review and approve posts each week. That's it.
Ready to stop telling yourself you'll post this week?
No pitch. No pressure. Just a conversation about what LinkedIn could do for your brand.